Agenda item
Call-in: Decision Reference - L15 22/23 - Changes to Contact Centre Services
The Committee will consider the decision called in by Councillors Haydon, Mrs Aspinall and Coker.
Minutes:
Councillors Riley and Tofan arrived at 9.35am.
Councillors Haydon, Mrs Aspinall and Coker introduced the reasons for the call-in and highlighted:
a)
Between 1 April to 31 October 2022, 1670 calls were made, of which
only 61% were answered;
b)
It could be difficult to complete some Council forms online, such
as the Blue Badge Form, meaning those who are not digital excluded
or vulnerable, do not wish to use online services;
c)
Not all residents who would need to access services at Central
Library would find it easy to get there physically, but furthermore
working people would find it harder to get there on the specific
day they needed to;
d)
Wait time on the Council Number could be up to an hour long, taking
up residents time and money, especially if they had to call from a
pay-as-you-go phone;
e)
The data in the report was from the 2011 Census;
f)
Residents were being directed to libraries for support, but most
were not open full time, making it harder for residents to access
services;
g)
Plymouth was a trauma-informed city and the change policy proposed
did not seem in line with this;
h)
They were not satisfied that the list of priorities and
non-priorities was correct;
i)
With the number of phone calls unanswered, the Contact Centre
should be something that was expanded, not contracted;
j)
Councillors should work collaboratively to improve the lives of
residents, and encourage them to access the services they were
entitled to, not make it more difficult;
k)
Risks were named in the mitigation measures part of the policy
stating that it could lead to isolation of some
residents;
l) Loss of some bus routes and increases in bus fares would make it harder for some residents to get into Central Library.
In response to
questions it was highlighted;
m)
An individual who Councillor Haydon had unsuccessfully tried to
help get a bus pass, now refuses to try again to apply, following a
traumatic visit to St Budeaux Library, which means he will no
longer exit his property and travel around the city;
n)
St Budeaux Librarians had explained that post-COVID19, librarian
staff were not able to support individuals and the gentleman would
need to access an appointment on a Thursday at Central
Library;
o)
Some residents would need to walk further to get to a bus stop
following the cancelling of some routes, making it harder for less
mobile residents of the city to travel to libraries to access
services;
p)
Some residents might have had to pay more to travel into the city
centre by taxi because a bus route had been removed, a cost some
wouldn’t have been able to afford with the Cost of Living
Crisis;
q)
Most local libraries had very specific opening hours, making it
more difficult for residents to access what they could at their
local libraries;
r) Councillor Haydon and her husband had had difficulty completing a blue badge form online for a family member, and had to contact customer services.
Councillor Bingley,
Andy Ralphs (Strategic Director of Customer and Corporate
Services), Anna Constantinou (Service Manager, Digital and Customer
Experience) and Peter Honeywell (Transformation Architecture
Manager, Digital and Customer Experience) explained the reasoning
for the decision and highlighted -
s)
The decision had been made as part of the budget setting process
for 2023/24 when the Council had been looking to make £37.5
million of savings;
t)
Councillor Bingley could not see how the case studies highlighted
by Councillors Haydon, Mrs Aspinall and Coker, would be affected by
the decision;
u)
There was no statutory obligation to carry out public consultation
for this decision;
v)
Alternative prioritisations had been considered, but a priority
access route had been made for Children’s Services, Adult
Social Care and Homelessness;
w)
Dedicated channels would be set up so the priority areas of the
city with the most vulnerable residents would be pushed through
more quickly;
x)
A new digital assistance line had been opened to encourage friends
and family of those who are digitally excluded to register as so,
and therefore would be pushed through more quickly on phone lines
moving forward to improve customer service;
y)
A £50,000 In-year saving would be made with a further
£88,000-£100,000 saving in 2023/24 with the reformation
of the customer service lines with better technology, as seen in
other councils across the country;
z)
The changes in the decision were a minor shift within an existing
function so it was not felt that an action plan was
needed;
aa)
4.6% of Plymouth’s population were digitally excluded, had
dropped from 12-13% in years previous;
bb)
The change had been proposed to improve performance from its
position at the time;
cc)
Four years previous there were 30 FTE in the contact centre with
now 15 FTE with similar or higher volumes of calls;
dd) The proposal would realign existing resources to answer priority lines more quickly.
In response to questions it was highlighted –
ee)
The Council website had been reviewed and made more customer
friendly and easier to read and it had experienced a higher number
of visitors;
ff)
Some data had gone in the wrong direction in recent times, but a
fundamental review would be undertaken, looking at the types of
technology available to assist with improvements and make
savings;
gg)
In an average month of 2022 there were 300,000-400,000 website
visits with 20,000-30,000 transactions invoked by customers,
12,000-13,000 phone calls of which 20% invoked service requests and
face-to-face appointments were within the 10s each week;
hh)
User experience with parking permits and blue badges was poor, but
they were done through government systems, however if other local
authorities approached these issues differently, this would be
looked into;
ii)
The digital assisted line was there to help people complete
applications for people would could not do it themselves;
jj)
Another government system that was challenging was the ‘Tell
Us Once’ system, but recent improvements by government had
been made;
kk)
There were 4-5 staff in the Central Library at all times, but could
not be trained in all areas to support residents, which is why
appointments were offered to give residents contact with a more
specialist officer;
ll)
A service similar to FaceTime was being looked into to connect
library staff with more knowledgeable officers for more timely
assistance;
mm)
There was a 12 week target in place for blue badges but this could
be affected by a range of different factors;
nn)
A £50,000 saving would be made through vacancy
management;
oo) There would be an
emergency line to report hazards although this was missing in the
report;
pp)
If a resident wished to complain about their experience with an
online form they would have to complete an online feedback form to
report it to the Council.
Councillor Mrs Aspinall left the meeting at 10.16am
During discussions between Committee Members it was further highlighted –
qq)
Councillor Casework levels could be impacted, and could have
already been impacted by residents who are either digitally
excluded or are not satisfied with the digital offer;
rr)
Some of the language such as “customer” and
“offer” could be reviewed;
ss)
Any changes needed to be monitored for feedback to ensure the
service was being improved and that risk was being
monitored;
tt) A wider communication plan would be developed to inform residents on how to access services.
Councillor Lugger left the meeting at 11.00am
The Leader summed up and explained –
uu)
Residents would still be able to call the Council, with priority
lines for certain groups;
vv) Library hours had been kept at a reduced level since.
Councillor Sally Haydon summed up and explained –
ww) Concerns over the length of priority
queues;
xx)
Concerns over complaints about the online service also having to be
made online;
yy) She believed that further work was needed before the papers were ready for the decision to be made.
The Committee agreed to refer the decision back to the decision maker and made the following recommendations –
1)
That The Leader and Cabinet use the latest census data from 2021
when reviewing the decision;
2)
Enquiries regarding bus passes should be included on the priority
list;
3)
Prioritisation should be given to residents who were calling about
.Gov systems such as Blue Badges or
Tell Us Once, as issues with these systems had been
identified;
4)
That Libraries and Councillor Casework to be included in the risk
mitigation plan;
5) More clarification on how the changes would be communicated to those residents who are not on social media, online or do not read the local newspaper.
Supporting documents:
- CALL IN FORM - Changes to Contact Centre Services, item 31. PDF 113 KB
- Call in procedure, item 31. PDF 120 KB
- Cabinet Executive Delegated Decision Changes to Contact Centre Services, item 31. PDF 384 KB
- Contact Centre changes EIA, item 31. PDF 118 KB