The Board to receive a report on 4-4-54.

Kelechi Nnoaham, Director for Public Health provided a presentation on 4-4-54.   It was reported that the concept of 4-4-54 would move to Thrive Plymouth and was a positive choice for better health in a growing city.  It was also reported that -

(a)           there are 4 behaviours leading to 4 diseases which cause 54% of deaths in Plymouth;

(b)          it was envisaged that mental health would be incorporated within Thrive Plymouth.  They wanted a positive title and health and wellbeing would be adopted in all policies and thinking.

In response to questions raised, it was reported that -

(c)           Thrive Plymouth was the framework for engagement with communities.  Sitting under Thrive Plymouth would be an action plan to be developed and designed with communities;

(d)           the importance of the expertise of the communities and the need to work together was important and people to have the power to change things;

(e)          support from this Board was required to deliver Thrive Plymouth over the next 10 years.  Thrive Plymouth would not change the culture of society in a moment.

Agreed that the Health and Wellbeing Board support and endorses the approach for Thrive Plymouth for the next 10 years.