Agenda item

CUSTOMER SERVICES TRANSFORMATION PROGRAMME UPDATE

The panel will receive a presentation providing an update on progress with the Customer Services Transformation Programme.

Minutes:

The panel welcomed Faye Batchelor-Hambleton, Assistant Director for Customer Services, and Peter Honeywell, Transformation Programmes Manager, who were in attendance to provide an update on the Customer Services Transformation Programme.  The panel received a presentation which highlighted –

·         the Transformation Programme’s successes so far;

·         set out the requirements for Digital Services and Digital Delivery along with their benefits;

·         other customer service benefits such as extended opening hours, improved telephony service and system and process improvements;

·         that a project was under way to identify and explore opportunities for change within the library service;

·         that the Registration Service improvement proposals had now been reviewed and assessed, and a number of identified work streams would be delivered this year;

·         particular projects which the panel may wish to include for review within its work programme for 2015/16.

In response to questions raised, Members heard that –

 

(a)

 

the purpose of the web platform was to connect customers, staff and partners to council services in a way that met their needs whilst reducing staff effort and eliminating unnecessary back office work;

 

(b)

 

members of the public would still be able to access services via personal contact where customer services assistants would process their enquiry on their behalf through the same digital service platform so that all enquires, whether digital or non-digital, were contained within the same database;

 

(c)

 

the digital service platform had been purchased from a provider called ‘Firmstep’ and, whilst it was not currently envisaged that the system would be used to provide a breakdown of cases on a ward by ward basis, it was possible as it was something that the system was capable of doing;

 

(d)

 

whilst stakeholder involvement hadn’t been extensive to date, staff within the Corporate Communications and Customer Services Teams had been asked to work with those on the tender shortlist to come up with some ideas and  develop a number of forms.  Now that the contract had been awarded, training on the system was under way on the automated business process and a customer panel would be established prior to roll-out;

 

(e)

 

in order to ensure that any post coming into the Council was registered promptly, there would be reinvestment of savings to ensure timely data entry was embedded throughout the council.  In addition, officers would explore why the customer was choosing to communicate that way and discuss the benefits of the digital service;

 

(f)

 

Firmstep’ was also capable of allowing/recognising communications from different social media platforms , such as twitter and Facebook, however, social media could be unstructured and some fine tuning of the system would be required before this could be taken further;

 

(g)

 

a significant amount of work had been done to address the problems in the call centre.  Staff rotas were checked to ensure adequate staff were in place to cover peak periods and the automated response service was working well to help reduce pressure.  Callers could still opt to come out of the automated service at any time and speak to a member of staff;

 

(h)

 

there was high confidence that when Amey saw the benefits of the system they would want to use it too.  Officers had seen it working in other authorities and it was in Amey’s interests to follow.  It would also have the benefit of providing one consistent face to the customer;

 

(i)

 

all libraries were seeing a decline in visitor numbers and it was therefore necessary to explore opportunities to extend their use by providing alternative customer services, such as registration of births, marriages and deaths, renewing parking permits etc.;

 

(j)

 

the City’s most visited libraries were Central, Plymstock, Plympton and St. Budeaux;

 

(k)

 

performance relating to the processing of benefit applications was monitored every week and was currently at –

 

·         7 days – 60%

·         8-29 days – 30%

·         30+ days – 10%

 

Delays were caused when further information was required;

 

(l)

 

initial problems with the First Stop Shop had now been resolved by a change in its layout and staff providing a meet, greet and complete service.

 

Councillor Kate Taylor thanked the officers for the presentation and congratulated them on the format which had made the project one of the easier transformation programmes to understand.

 

The panel recommended that in taking the project forward consideration would be given –

 

(1)

 

to enabling the Firmstep system to provide a breakdown of cases on a ward by ward basis for the benefit of councillors and their casework;

 

(2)

 

to including with libraries links to other government websites to help point customers using the facilities in the right direction.

 

Supporting documents: