Issue details

City Brand Strategy

 

 

Adoption of new city brand strategy to re-position the city as a place to live and work. To support attraction of new talent to the city and jobs growth.

Decision type: Key

Reason Key: Significant impact on communities living or working in two or more wards;

Decision status: Recommendations Approved

Wards affected: (All Wards);

Notice of proposed decision first published: 21/03/2025

Open/Exempt: Open;

Decision due: 13 October 2025 by Cabinet

Comment: Members of the Cabinet are: Councillor Tudor Evans OBE, Councillor Jemima Laing, Councillor Mary Aspinall, Councillor Sally Haydon, Councillor Chris Penberthy, Councillor Sally Cresswell, Councillor Mark Lowry, Councillor John Stephens, Councillor Tom Briars -Delve, Councillor Sue Dann

Lead member: Cabinet Member for Children's Social Care, Culture, and Communications

Lead director: Service Director for Economic Development

Department: Growth

Contact: David Draffan, Service Director for Economic Development Email: david.draffan@plymouth.gov.uk Tel: 01752 304250.

Consultation process

The brand development group have been engaging with stakeholders for over 2 years.

 

Perception research has looked at how the city was perceived by visitors, workers and residents.

 

The item went to the Natural Infrastructure and Growth Scrutiny Panel on 12 February 2025.

Making Representations: Please contact glenn.caplin-grey@plymouth.gov.uk if you would like to make representations. Any non-confidential document(s) may be obtained from the officer contact by email or from Plymouth City Council, Council House, Plymouth, PL1 2AA.

Information to be considered by the decision makers: Cabinet Report, City brand strategy, City Branding Brand Toolkit, CIA, EIA and any other document(s) relevant to the decision.

Is this decision due to be taken in private? (Yes/No): No

Reasons for private decison: N/A

Decisions

Agenda items