Outside body

Destination Plymouth Board


A company responsible for attracting more visitors to the city, formed as part of Plymouth’s strategy to create 7,000 new jobs in the visitor economy.

The ‘not for profit’ company, is a partnership between Plymouth City Council and businesses in the City Centre, Barbican, Hoe and Waterfront areas.

Destination Plymouth will co-ordinate an overall strategy for the city’s £296m visitor economy and bring together the activities of the City Centre Company and a new Hoe, Barbican and Waterfront Partnership under one umbrella.

It will be responsible for marketing the city as a whole, promoting visitor attractions and events such as the Summer Festival, Transat and the World Cup so that all sectors: attractions, hotels and restaurants, bars and clubs, shops and theatres gain from having more people visiting the city.


Contact information

Amanda Lumley
Chief Executive, Destination Plymouth